Rajae El Yaacoubi founded House of Coalesce in 2020. As a passionate student in fashion, she grew up surrounded by the earthy & beautiful scents in Amsterdam’s flower markets mixed with rich & spicy fragrances from her birth country Morocco in her parent’s house. As a fragrance enthusiast, she always struggled with finding her signature Perfume.

None of the ones she tried in her everlasting sampling could capture that feeling she was longing for: HOME.

Her «home» would be her dual cultural and olfactory heritage she grew up with, thus the creation of her perfume brand.

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House of Coalesce aspires to convey a cultural fusion between the eastern and western olfactory universes through its creations as a statement for inclusion and cultural diversity in perfumery.

“I believe that every person has a story and a rich culture to be celebrated. I find freedom in scent. It is neither a man or a woman, its identity shifts accordingly with the wearer’s emotions, place and story.

This is my gift to myself and any person who feels home in many places, emotions and scents around the world”

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Rajae El Yaacoubi, Founder