The House

Rajae El Yaacoubi founded House of Coalesce in 2020. As a passionate student in fashion, she grew up surrounded by the earthy & beautiful scents in Amsterdam’s flower markets mixed with rich & spicy fragrances from her birth country Morocco in her parent’s house. As a fragrance enthusiast, she always struggled with finding her signature Perfume . None of the ones she tried in her everlasting sampling could capture that feeling she was longing for: HOME.

Her «home» would be her dual cultural and olfactory heritage she grew up with, thus the creation of her perfume brand.

House of Coalesce aspires to convey a cultural fusion between the eastern and western olfactory universes through its creations as a statement for inclusion and cultural diversity in perfumery.

“I believe that every person has a story and a rich culture to be celebrated. I find freedom in scent. It is neither a man or a woman, its identity shifts accordingly with the wearer’s emotions, place and story. This is my gift to myself and any person who feels home in many places, emotions and scents around the world”

Rajae El Yaacoubi, Founder

The Origins Collection

My wish was to convey all the richness of Rajae’s background through scent. Both the East and the West have particularly complex and interesting olfactory signatures, a perfect recipe to develop unique fragrances.

I wanted to use raw materials, clearly evocative of the east such as agarwood, amber, cinnamon, tobacco but also more western scents such as the rose, pink berries, citrus and musk.

Once formulated, both fragrances developed their own trail and signature, an astonishing olfactory marriage !

Maud Chabanis, Perfumer